Attribution, incrementality, and unit economics.

Rigorous teardowns of modern acquisition pipelines and testing methodologies.

Incrementality testing without enterprise budget

Diagnosing cohort decay in subscription funnels

Systematic creative testing frameworks

How to structure geo-lift experiments and media holdout tests to isolate true incrementality from blended platform reporting.

Mapping day-30 to day-365 retention cliffs to identify exact UX friction points and pricing tier degradation.

Replacing ad-hoc variation with structured hook testing matrices to maintain stable ROAS across scale.

Most campaigns fail before launch because the attribution model measures activity instead of contribution margin.

Marcus Vance, Independent Growth Strategist

Open-source strategy curriculum

Funnel Diagnostics

Unit Economics Model

Media Mix Allocation

Complete audit checklist for identifying leaky acquisition loops and redundant retargeting spend.

Spreadsheet architecture for calculating true blended customer acquisition cost and payback horizons.

Dynamic budgeting framework based on marginal return on ad spend rather than blended averages.

No promotional emails, no agency fluff. Just technical marketing teardowns.