Attribution models and unit economics

Re-engineering attribution for Postgres-backed SaaS

Replaced legacy multi-touch attribution models with custom BigQuery warehousing pipelines. Identified three redundant retargeting loops leaking high-intent acquisition spend, reducing blended CAC by 42% over two quarters.

Retention cohort stabilization for premium physical goods

Diagnosed a leaky retention funnel by analyzing post-purchase telemetry. Restructured the email lifecycle cadence and adjusted discounting thresholds, lifting 90-day LTV by 28% without scaling ad spend.

Scaling enterprise pipeline velocity through strict funnel diagnostics

Conducted a rigorous audit of the mid-funnel conversion bottlenecks. Redesigned the proof-of-concept evaluation milestones, compressing sales cycle duration by 31% for tier-one banking prospects.

Verified performance metrics across engagements

6.4 mo

average payback period

94%

forecast accuracy

3:1

retained margin lift

Operational discipline over creative fluff

Marcus stripped away our vanity metrics and rebuilt our entire attribution model. We finally know exactly where every marginal dollar contributes to margin.

Chief Executive Officer, Series B SaaS Platform

Strategy without documented operational execution is just expensive guesswork. Marcus brought the exact analytical rigor our marketing team needed.

VP of Growth, Enterprise Infrastructure

His funnel diagnostics uncovered structural leaks we had ignored for eighteen months. The resulting cost reduction transformed our unit economics.

Founder & Managing Director, DTC Commerce

Review complete methodological documentation for active Q3 retainer mandates.